Arrow Sales & Marketing

Does our door hanger campaign make sense for your company? Input info for response rate, customer worth and plan to find out!

The "Buyers Pyramid" states that at any given time, 3% of the population is ready to buy your product.
The best way to figure out your door hanger campaign will be successful is to answer the following questions regarding your customer.

3% Buying Now

6.7% open to it

30% Not thinking about it

30% don't think they're interested

30% know they're not interested

Single Ad

Program

Cost
$3,590
$8,055
$15,960

8 Ad Coop

Program

Cost

%

Response Rate
$532
$995
$1,995

1. What is a typical customer worth to you per month?

2. What is a typical customer worth to you per year?

3. Does your average customer recommend your product/service to anyone else? If so how many per month?

4. Select a quantity of door hangers here.

5. Select cost of campaign based on quantity.

6. This is the number of potential customers your door hangers should reach.

7. % of customers you expect to close on your product if they were looking to buy.

New Customer Generated From Campaign

The estimated number of new customers acquired from Door Hanger Campaign.

The estimated total number of new referrals from customers acquired from the Campaign.

The estimated total number of new customers plus referrals acquired from the Campaign.

Revenue Generated From Campaign

Monthly

Annually

ROI

Share Your Results

Emails (Please enter email address with comma separated)

Whether you are looking to cold call new clients, call an existing database of clients or fill in your calendar with new appointments, our experienced sales team will call and close prospects for your business.

Positioning for your company starts with being able to communicate the unique benefit of your product or service. Your positioning statement becomes the central idea and theme underlying all of your marketing activities. Creation of a good positioning statement is paramount in starting any marketing campaign.

The positioning process is complete when you have developed a message strategy that accurately and compellingly describes your unique ability to satisfy your customers’ problems and needs.

The foundation for all of your marketing is a solid message strategy. This consists of the positioning statement and several carefully chosen support points. All points address key target and market problems by stating a benefit; i.e. why target buyer should care about your product, service or company.

We create target market specific sales, email and voicemail scripts to deliver your company message effectively and efficiently. Our team has successfully worked with Fortune 500 companies, helping them package and deliver their brands for maximum client conversion.

Multi-touch marketing campaigns utilize multiple methods of reaching out to your targeted customers and prospects in order to maximize the effectiveness of a campaign. Our campaigns start with these steps:

Research the best ways to reach your prospects.
Determine your budget and select the channels that best fit.
Put processes in place to track effectiveness of each of the campaigns.
Think “unique” when trying to break through the onslaught of marketing material your prospects are going to receive. Often, the more outside the box your campaigns are, the better the results.
Being consistent is one of the most important steps in the process. Be sure all of your material is recognizable by your prospects so they can determine it is coming from the same company. Also, maintaining a monthly budget to continue your campaigns will create top of mind awareness by delivering a consistent marketing message over time.
After measuring effectiveness of each campaign, be prepared to be flexible in adjusting parts of the campaign that are not working as well as others and putting more emphasis on the ones that are producing higher results.

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