These days, if you do not have a presence on social media, you are missing out on a huge opportunity to build or expand your brand equity. Forbes notes that there are nearly 2 billion consumers of social media. From Baby Boomers to Millennials, prospective customers are using social media to connect with friends, family and businesses like yours. Our goal is to utilize social media to help you improve your brand equity, engage your customers and increase your website traffic. With our services, you find new and novel ways to compete on the broader Internet market.
Use Social Media Management to Build a Brand
Entrepreneurs just starting a new business get a leg up when they take advantage of social media. It begins simply, with a conversation between users. Customers love to feel like they have an “in” with a business, a special relationship with business owners that leads to perks and deals they might not otherwise get. Younger crowds are accustomed to interacting with businesses online, and they expect to receive information and answers to their questions quickly. We help you establish your brand the right way, right away.
We find that the type of interaction businesses use makes a significant difference in shares and engagement with the content of your website. We exist to show you the most effective strategies for attracting prospective customers. For example, adding images to Facebook posts can boost clicks by 85 percent, and improves Twitter retweets by 35 percent. Not just any images will do, of course. That is why we provide graphic design enhancements to ensure that your images, infographics and logos show only the best of your business and what you have to offer.
Reach New Audiences with Social Media Management
Established businesses with years of experience in the market benefit greatly from creating a social media presence. We help you expand your clientele with an efficient and effective social media strategy. We know that the various social media outlets have different target demographics. We perform a thorough analysis of your company’s profile, products and services. We design an approach for social media that leverages your existing customer base, while creating new avenues for content shares and interaction that ultimately builds new leads and conversions for your business.
Helping you establish your identity in social media is only one part of the process. We recognize that having social media accounts is simply not enough. You must have a plan to create fresh content and interaction with readers to keep your business in their minds and encourage them to share information with friends. We provide direction at every stage of the process, with assistance to:
- brainstorm engaging content topics
- establish the right frequency for posting
- offer contests and deals for those following your page
We also work with you to make sure your website is supremely accessible on all types of platforms. Over 800 million users access content via mobile devices. We optimize your site so that content is easy to read and navigate from a phone or tablet.
Benefits of Social Media Engagement
As experts in social media marketing, we know that the way you relate to your customer base on social media makes the difference between a host of happy clients and a dead space that takes up your time without providing you with the increased business you need. We understand that you may not know the best ways to engage your customers, so we provide you with all the keys to make social media management simple and successful for the long-term
Social media is such a useful tool because it costs little to access and provides high rewards for years to come. Your biggest investment is the time it takes to link your customers with quality content that will leave them eager for more, or to post conversation starters and links to interesting information relevant to your business. Readers expect a certain degree of consistency in posting frequency, the types of content you provide and information about contests or sales. Our services ensure that you regularly engage with your target demographic and existing customer base, with effective marketing campaigns that create results for you, as well as long-lasting customer satisfaction.